Selling skincare shouldn’t feel awkward. In fact, if you approach it the right way, it becomes a natural extension of your treatment.
Here are some tips to boost retail sales!
1) Demo the Product During the Treatment
Apply a retail product during the facial and explain what it does as you use it. For example, if someone has dry and sensitive skin, you could say:
“I’m applying the Pelactiv Hydrating Cream Cleanser, because it has Jojoba Seed Oil and Shea Butter to deeply hydrate your skin and to maintain its radiance.”
2) Personalise the Recommendation
❌ Don’t just say: “You should get this.”
✅ Instead, say: “Based on how oily your skin has been lately, our Multi-Active B+ Serum will really help regulate your oil production in the skin and help minimise your pore size.”
3) Bundle to Add Value
Create a limited-time bundle or ‘Post Facial Home Kit’ that includes the recommended cleanser, serum and moisturiser.
4) Keep the Products Visible
Your shelf space is prime real estate to advertise products and we also have testers available to ensure that your clients can try our range.
5) Follow up with a Text or Email
Check in with your clients and see if they need any more advice with products after treatments.
For example, you could say: “Hi [Client’s Name], I just wanted to check in and see if you need help with post-treatment products after [Treatment name], so you are properly maintaining your skin at home. Happy to answer any questions!”
