As the end of the year approaches, the beauty industry gears up for one of the biggest shopping events of the year, Black Friday. For salon owners and professional beauty therapists, it’s the perfect time to increase bookings, boost retail sales, and introduce more clients to your favourite Pelactiv treatments and products.
Here’s how you can get your salon Black Friday–ready and make the most of this busy (and exciting) season.
Plan Your Black Friday Offers Early
A successful Black Friday starts with smart planning. Map out your promotions ahead of time so you’re ready to launch with confidence.
Here are some ideas to consider:
Treatment & Product Bundles
Combine popular Pelactiv facials such as the Medi Peel with a popular Pelactiv Face Mask.
- Collagen Gel Mask for hydration
- Vita Moist Mask for pigmentation
- Purifying Mask for oily skin
Gift with Purchase
Offer a complimentary mini product when clients spend a certain amount on retail.
Bonus Vouchers
Sell gift cards with added value, e.g. “Buy a $100 voucher, receive $120 value.”
Mini upgrades for existing treatments
e.g. “Add a 10-minute hydration mask to your facial for free” or a scalp massage with every treatment.
Product Sale
Run a discounted sale for a specific product range for the Black Friday to Cyber Monday weekend.
The goal is to encourage clients to treat themselves and get a head start on their Christmas shopping.
Stock up on Pelactiv Products and Merchandising
Retail is key during the Black Friday period, so make sure your shelves are well stocked with your best-selling Pelactiv products! (We are running some exciting promotions, so don’t hesitate to contact us to stock up!)
Don’t forget to create eye-catching displays near your counter or treatment rooms advertising what promotions you are running!
Canva is a free tool that has hundreds of templates available for you to customise and print yourself!
PRO-TIP: For a more luxurious touch on a budget, purchase a picture frame and place your print-out promotion in it!
Promote Gift Vouchers as the Perfect Gift
Black Friday isn’t just about discounts, it’s about value. Promote your gift vouchers as the ultimate self-care gift for the festive season.
Many people do their Christmas Shopping during the Black Friday period, so why not take advantage and advertise Gift Vouchers for gift giving.
It’s an easy way to bring new faces into your salon and fill your December and January calendar.
Refresh Your Online Presence
Your website and booking system are often the first stop for clients.
- Highlight your Black Friday offers on your homepage and social media pages.
- Simplify your online menu so your most popular Pelactiv facials and treatments are easy to book.
- If you sell products online, create a dedicated Black Friday Collection featuring what promotion you are running.
A seamless online experience makes it easier for clients to say “yes”.
Create Buzz on Social Media
Start building anticipation 1–2 weeks before your sale begins.
- Share before-and-afters of Pelactiv professional treatments.
- Use countdowns and sneak peeks to get your followers excited.
- Post educational content about key ingredients like Lactic Acid, Vitamin C, or Hyaluronic Acid, highlighting how these active ingredients deliver visible results. (We have some pre-made posts on our Pelactiv Partners Digital Marketing Pack)
A mix of education and excitement keeps your salon top of mind when clients are ready to book or buy.
Stay True to Your Brand
While Black Friday is known for big discounts, it’s important to maintain your brand’s integrity.
Keep your messaging refined, your visuals consistent, and your offers aligned with the Pelactiv philosophy of results-driven, Australian-made skincare. Focus on value and client experience, rather than simply price.
Remember, clients invest in how you make them feel, not just the treatment they receive.
In Summary
Black Friday is your chance to showcase what makes your salon and treatments special. With a little planning, the right promotions, and a strong retail focus, you can finish the year with incredible momentum and glowing client results.
At Pelactiv, we’re here to support our salon partners every step of the way. From professional skincare to retail-ready packs, everything we create is designed to help you deliver radiant, healthy skin and a luxurious client experience.
